Los Angeles • April 9 – 11th
Igniting the Future for Today’s DIY Musician:
A Pioneering Music Conference & Festival
Welcome to Scenario 2024 a first-of-its-kind, three-day event in the heart of Downtown Los Angeles, blending epic evening showcases with daytime industry workshops—crafted for independent artists seeking to expand their audiences and infrastructure.
TUE April 9th
DIY Publicity 10:00AM | The Regent Theater - Running your own publicity campaign for new releases and tours.
DIY Mastering 10:30AM | The Love Song Bar - DIY Mastering with GRAMMY® Award-winning engineer Daddy Kev. Exploring audio myths, EQ and compression techniques.
Finding the Right Distribution Partner 1:00PM | The Regent Theater - What is distribution in 2024? Finding value in label services and aggregation.
Artist Finance 101 1:30PM | The Love Song Bar - Accounting principles for artists. Present and explain artist business P&L. Basic planning and revenue goals.
New Release Marketing 2:30PM | The Regent Theater - How to maximize the moment with publicity, retail, and D2C. Approaching digital diasporas.
Intellectual Property for Artists 3:30PM | The Love Song Bar - Introduction to legal aspects of artist business, covering trademark and copyright.
Beatport Workshop 4:00PM | The Regent Theater - Learn to utilize the platform’s services for artists.
WED April 10th
Bandcamp Workshop 10:00AM | The Regent Theater
Publishing and Rights Claiming 10:30M | The Love Song Bar - How to maximize your revenue across sound recordings and publishing. Setting up collection for mechanicals (MLC), public performance royalties (ASCAP, BMI), neighboring rights (SX, PPL), etc.
Teambuilding 1:00PM | The Regent Theater - Discuss the fundamental infrastructure of an artist business (e.g., management, booking agent, publicist, record label).
Side Hustle 1:30PM | The Love Song Bar - Auxiliary jobs that expand your music career. How to find entry-level jobs that also add relevant skills, expand your network, and develop yourself as an artist.
Licensing to Film, TV and Video Games 2:30PM | The Regent Theater - How to get started in licensing. Preparing your pitch, and who to send your music to first.
Managing Long-Term Relationships in the Industry 3:30PM | The Love Song Bar - Collaboration vs. competition. Strategies of running an artist business in today's landscape (i.e., zero-sum game). Explore value propositions, conflicts of interest.
Innovative Tricks for the Modern DJ 4:00PM | The Regent Theater - Presented by Pioneer DJ (AlphaTheta). In-depth demonstration of the company’s DJ hardware and how to maximize its features to improve your performances.
